We were just named a “Constant Contact E-mail Marketing All Star for 2009″. What is this? It’s for companies who stayed in touch with their customers with regular e-mail communications, kept their lists up-to-date, had permission from their customers to send them e-mails and, delivered engaging information that our audience was eager to receive, open and read.
You may be asking – how do they know all this? Well, in today’s digital world of communication, e-mail newsletter campaigns are carefully calibrated. Statistics tell us how many people opened the newsletter, how many bounced because of incorrect addresses, how many responded to the offer and how many forwarded it to a friend. We aim to communicate with our customer base at least 4 times a year and how nice to know we did it right! I hope you think so too.
Featuring One New Tea Daily
As a way of getting our customers acquainted with our 30 new teas, we will be featuring one daily. It will be out for Sampling and be specially priced by the pot for that day. A brief description of the tea (pictured here) will be placed alongside the tea so customers can get a better understanding of the tea – its origin, characteristics and distinct qualities.
Over the weekend when we had quite a crowd and wonderful weather, we featured Tango Squeeze Iced Tea and it sure was popular! Now if we can only stop our staff from eating all the gojiberries in Wolfberry Melon….