Initial Survey Results

By Anupa | Published: July 20, 2010

We’ve received an overwhelming response to our survey sent via Constant Contact e-mail – a 51% participation rate as of today.  Thank you to everyone for taking the time.  We’re also making it available at the Tea Room for those not on our mailing list and we will refresh the data in a few weeks.  Meanwhile, here’s what we found:

  • 45% of our customers visited in the last week or month while 38% visited in the past 3 months.
  • 64% came to have lunch;  25% to have tea and dessert. 
  • Only 20% knew we offered Tea Ice Creams during the summer.
  • The vast majority (87%) did not know we were available for Catering, Private Parties, private Tea Tastings or Meetings.
  • Most people had great things to say about the appearance of our store but several offered suggestions for our menu.
  • An overwhelming majority thought our staff to be professional, courteous and knowledgeable.  They thought we could be more attentive to their needs.
  • As for our online presence, 20% had no idea we had any while 15% indicated they had no interest in our online presence.
  • 91% were very likely to recommend us to someone else.

I will post an assortment of comments and suggestions in another blog.  So our quick conclusions are we’re doing a good job overall, we can work on our service, our menu and promotion of our capabilities.

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Online Poll

By Anupa | Published: July 17, 2010

We sent out our first survey to our in-store Tea Room customers and have already received many responses.  We will aggregate the results and post some of the comments online after doing a rudimentary analysis.

Meanwhile, we have also begun a simple 1-question online poll which all of you can participate in.  We will change it frequently to keep it interesting. All this gives us information on our customers and the way we do things.  For instance, we already know that although we think we were doing a good job of telling our customers about our website, blog, Facebook page as well as our capabilities for Catering and Parties, a good many did not know of these opportunities. So there you go.  We also see that customers are looking for fruit and healthier/simpler dessert choices.  We will have to put some thought into this.

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Do we have it good or what…

By Anupa | Published: July 15, 2010

Have any of you ever had a landlord who provided free ice cream for all their tenants?!  Well, we are enjoying that very experience.  Imagine our astonishment when our landlord, Mack Cali sent around a circular earlier this week with the subject matter, “Tenant Appreciation Day – Ice Cream Event” announcing the specific times an Ice Cream truck would be at each of their office buildings.  Mind you, this is not a small office park.  It comprises 23 buildings so it required two trucks which needed to be co-ordinated with military precision!  Our building, 150 Clearbrook, was scheduled between 1 to 1.15 pm.  Rodney at our office was in severe distress all day because today he is assigned to the Tea Room and would miss all the fun.  We assured him we would pick up an Ice cream for him, something in Chocolate, he said.  We took a picture to prove this entire story is true because I know some of you will think we are making this up for entertainment on a hot day.  My selection was a Krunch Klondike Bar, Gina got a Taco Choco bar and we picked up a Chocolate Lover’s Big Dipper for Rodney.  Now, back to work….

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It’s Survey Time!

By Anupa | Published: July 15, 2010

Every year, we ask our customers for feedback.  It’s taken many forms – paper surveys, polls, contests, mystery shoppers and comment cards.  This year, we’re launching a series of surveys for our retail consumers, both online and in-store.  We’ll be covering a range of subjects of interest to us – both general and specific.  The first survey will gauge general satisfaction and target our in-store customers.  We will use both paper and an on-line form to achieve maximum response.   Subsequent surveys may focus on one specific aspect of our operations.  You will have plenty of opportunity to provide open-ended comments and suggestions and we encourage your participation. 

For our online customers, we will be starting with a simple poll which will be changed frequently.  A more extensive survey gauging overall satisfaction with our site will also be offered. 

We want to thank you in advance for taking the time to offer your opinions.  We don’t want to conduct our business in a vacuum – we’re here at your pleasure and our aim is to change and adapt to ensure we meet your needs.  Finally, all responses will be kept confidential.  Results will be aggregated and shared with you.  Random comments may be used for publicity but without divulging any personal details.  Any customer information that may be derived through this will not be shared with any outside party for any reason whatsoever.  This may be obvious but bears repetition – we reiterate this promise to you.

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July Specials

By Anupa | Published: July 12, 2010

You will find two Specials at the Tea Room the next time you visit:

Quiche/Scone:  Order a Quiche and get a Scone at Half Price.  This is Lunch & Dessert for under $10.  For $9.25, you get an individual Quiche (Mushroom & Onion or Goat Cheese & Herbs) served with a side of our House Salad with Dill Vinaigrette, and a Scone served warm, with Cream & Preserves.  Can’t beat that!  Add the Iced Tea of the Day for $1.99 or the Lemonade and you’ve got a nice refreshing lunch.

Bargain Bin is back:  We pack a collection of teas in our assorted 2-oz. bags and offer them at a discount.  1 for $3.00 or 2 for $5.00.  A varied collection each with a pretty label – straight, flavored, herbals.  You may know we have a warehouse full of teas and as we add and remove teas and check our inventory, these are what we place on special.  Enjoy – these are real deals – don’t miss them.  When they’re gone, they’re gone.

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