We’ve received an overwhelming response to our survey sent via Constant Contact e-mail – a 51% participation rate as of today. Thank you to everyone for taking the time. We’re also making it available at the Tea Room for those not on our mailing list and we will refresh the data in a few weeks. Meanwhile, here’s what we found:
- 45% of our customers visited in the last week or month while 38% visited in the past 3 months.
- 64% came to have lunch; 25% to have tea and dessert.
- Only 20% knew we offered Tea Ice Creams during the summer.
- The vast majority (87%) did not know we were available for Catering, Private Parties, private Tea Tastings or Meetings.
- Most people had great things to say about the appearance of our store but several offered suggestions for our menu.
- An overwhelming majority thought our staff to be professional, courteous and knowledgeable. They thought we could be more attentive to their needs.
- As for our online presence, 20% had no idea we had any while 15% indicated they had no interest in our online presence.
- 91% were very likely to recommend us to someone else.
I will post an assortment of comments and suggestions in another blog. So our quick conclusions are we’re doing a good job overall, we can work on our service, our menu and promotion of our capabilities.
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I was looking forward to taking your surveys, but I just discovered based on your blog entry, that I must not be a part of Constant Comment email. How do I sign up? I expect to be at the tearoom on Friday, so I will pick one up this time.
Diane
We will add your e-mail to our list. This data base was generated mainly from loyalty card holders. Sometimes we cannot read the e-mail address provided. No worries. We’ve added many names manually and we will be happy to add yours to the next e-mail/newsletter. Meanwhile, the surveys are at the store.